Happy Thanksgiving!

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Nov 172014

I’d like to give thanks and a call-out to some of my published projects over the last year. It’s been another great year for Fresh Books. I’m grateful!

Congrats to Ken Boyd on his three day course with CreativeLive, Small Business Finance Basics: Quickbooks and Beyond , as well as his new books, Accounting All-In-One for Dummies, and CPA Exam for Dummies.

Congratulations to Dan Gookin on his most recent books, Samsung Galaxy Tabs for Dummies, Android Tablets for Dummies, Android Phones for Dummies. Dan has also authored several news courses for Lynda.com, including Up and Running with C, Samsung Galaxy Note Tips and Tricks, and Android Essential Training. Perhaps more impressive is Dan’s ongoing tenure as a city councilman in Couer d’Alene, Idaho!

Congratulations to Bill and Christina Loguidice on the publication of My Xbox One, with Que Publishing. Christina also co-wrote the very well regarded book, Cancer Nutrition and Recipes for Dummies, with co-authors Maurie Markman, M.D. and Carolyn Lammersfeld, M.D., and created an online course, Explore A Career In Medical Writing, for Ed2Go.

Congratulations to Harold Davis on his two most recent books, The Way of the Digital Photographer (Peachpit), and Monochromatic HDR Photography (Focal Press).

Congratulations to Dave Crenshaw on his ongoing weekly tips video series with Lynda.com, Small Business Secrets.

Congratulations to Rene Kratz on her Ed2Go course, Introduction to Biology.

Congratulations to John Paul Mueller on his most recent books, C++ All-In-One for Dummies, Beginning Programming with Python for Dummies, and MATLab for Dummies.

Congratulations to Gary Bouton on the publication of the latest edition of CorelDRAW X7: The Official Guide (McGraw-Hill Osborne Media).

Congratulations to Andy Rathbone on the publication of his Surface for Dummies.

Congratulations to Lydia Cline on the upcoming publication of 3D Printing with 123D, Tinkercad and MakerBot, (TAB Books), as well as her textbook, Architectural Drafting for Interior Designers (Fairchild Books).

Congratulations to Richard Mansfield on his Mastering VBA for Microsoft Office 2013.

Congratulations to Richard Snyder, D.O. and Wendy Jo Peterson on the publication of Adrenal Fatigue for Dummies.

Congratulations to Patricia Raymond, M.D. and Michelle Beaver on the publication of Acid Reflux Diet and Cookbook for Dummies.

Congratulations to Jennifer Stearns, Michael Surete, and Julienne Kaiser on the publication of Microbiology for Dummies.

Congratulations to Stephanie Diamond on the new editions of Dragon Naturally Speaking for Dummies, and, as co-author with Shiv Singh, Social Media Marketing for Dummies.

Congratulations to Rosanne Rust and Cindy Klecker on the publication of DASH Diet for Dummies.

Congratulations to Sue Jenkins on her tip series with Lynda, Productivity Tips for Web Designers.

Congratulations to Ian Lurie on three recent courses with Lynda: Writing Marketing Copy, Video SEO Basics, and Internet Marketing Basics.

I’d like to include a few Lynda one-offs – congratulations to Christina Schlachter on her course, Managing Multiple Generations, Peter Kent on his new course, Selling on the Amazon Marketplace, and Michael Becker on his course, Mobile Marketing Fundamentals.

Congrats to Elizabeth Marsten on several new Lynda courses, including Google Shopping and PLA Fundamentals, Pay-Per-Click Fundamentals, and Top Five Money Saving AdWords Tips.

Congratulations to Patrick Jones, a.k.a. PatrickJMT, one of the premiere online math tutors, on his Calculus: 1,001 Practice Problems for Dummies. You can find Patrick’s YouTube channel here. Check it out. Your kids will thank you!

Congratulations to Alan Anderson on his first book, Business Statistics for Dummies.

Finally, congrats to Ed Baig on new and revised editions of iPad for Dummies, iPhone for Dummies, and Macs for Dummies.

I’m proud to work with authors and trainers who create books and training that help readers (and users) to understand technology, health and fitness, and education, and in general make their lives better. Thanks for working with me!

 Posted by at 11:04 am

Fresh Books news and notes, January 2013

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Jan 312013

Although I neglected to blog, last year was my best year so far at the agency and I am enthusiastic about the future.

There’s no doubt that the sea change from print to digital is continuing but the affect is not as large yet in the non-fiction market. Still, my clients are increasingly working on projects that are e-only, not just books but online education and training.

Some highlights from 2012:

I’ve been an enthusiastic partner with Lynda.com, and Fresh Books’ clients were featured prominently in the growing business skills category especially.

Projects include:

An entire series of live action business skills video from client Dave Crenshaw, including courses on Discovering Your Strengths, Becoming a Thought Leader, Enhancing Your Productivity, Building Your Professional Network, Insights from a Business Coach, Achieving Your Goals, and Insights from a Business Coach.

Two new Peter Kent courses on SEO: Analyzing Your Website to Improve SEO, and SEO: Link Building in Depth.

A live action Christopher Matthew Spencer course on Sales Skills Fundamentals.

Rounding out my new Lynda titles was Sue Jenkins’ course on Designing Web Sites from Photoshop to Dreamweaver.

2012 was a great year for building an even bigger education list at “for Dummies” with new clients and old. Highlights include:

The Physician Assistant Exam Test Prep for Dummies, by Rich Snyder, D.O., and Barry Schoenborn.

Medical Billing and Coding for Dummies, by Karen Smiley.

Medical Transcription for Dummies, by Anne Martinez.

Biology Workbook for Dummies, by Rene Kratz.

Alecia Spooner followed her Geology for Dummies with her new book, Environmental Science for Dummies.

Leading Business Change for Dummies, by Christina Schlacter and Terry Hildebrandt.

Corporate Finance for Dummies, by Michael Taillard.

And a brand new edition of Investing Online for Dummies by Matt Krantz.

And the technology list was as busy as ever, including:

Nexus 7 for Dummies, Droid 4 for Dummies, Samsung Galaxy TAB for Dummies, Android Phones for Dummies, and Samsung Galaxy Note for Dummies, by Dan Gookin, who was not only the first but also among the most prolific and bestselling authors in the series.

Ed Baig updated new editions of iPhone for Dummies, iPad for Dummies, and iPad Mini for Dummies.

John Paul Mueller added the Windows 8 for Dummies Quick Reference and has now officially written over 90 books in his career.

Stephanie Diamond contributed to Social CRM for Dummies, and co-authored Social Media Marketing for Dummies, with Shiv Singh.

Sue Jenkins wrote the Tumblr for Dummies, Portable Edition, and revised her bestselling Web Design All-In-One Desk Reference for Dummies.

Bill and Christina wrote two new gaming titles for Que Publishing, My Xbox, and My Playstation Vita.

Barrie Sosinsky wrote the Windows 8 Visual QuickStart Guide, published by Peachpit.

Harold Davis released two big books last year, Creating HDR Photos: The Complete Guide to High Dynamic Range Photography, published by Amphoto, and Photographing Waterdrops, published by Focal Press.

Gary Bouton updated his CorelDRAW X6: The Official Guide, for Osborne/McGraw-Hill.

Brett Stern wrote a great book in the A Press “at Work” series with his Inventors at Work.

And finally, I was thrilled to do a book with the talented Marsha Collier, Social Media Commerce for Dummies, which appeared on a number of lists of best social media books for 2012.

Clients have launched two new courses with online education provider Ed2Go:

Introduction to Biology, by Rene Kratz; and Creating WordPress Websites II, by John Agress.

As to my newest irreference title, I was thrilled to see the newest book from Roger Ma, The Vampire Combat Manual: A Guide to Fighting the Bloodthirsty Undead, with Berkley Publishing.

I’d like to thank my clients for working with me. It’s been a privilege to work with so many talented writers and educators. Thanks!

 Posted by at 3:02 pm

Happy 2012!

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Mar 072012

It’s funny, now that we’re well into 2012 it doesn’t seem so much that the end of the world is near. The Mayan calendar titles were all published two years ago and now seem “old hat.” These days, the publishing news seems to be centered around the continued growth of ebooks and self-publishing, the domination of Amazon, the new iPad (and new iPad killers), and the imminent arrival of the first Hunger Games movie!

My clients are awesome (you can quote me), and I am thrilled to be associated with them as they’ve been busy writing books, recording videos and teaching courses.

Here are the latest batch of books and products they’ve released over the last six months:

Congratulations to Harold and Phyllis Davis, who wrote and packaged what is probably the most beautiful book I’ve ever worked on, Photographing Flowers: Exploring Macro Worlds with Harold Davis. This is a book that transcends how-to and can also be appreciated as a coffee-table title.

Congratulations to Dave Crenshaw on the launch of his new “Invaluable” series at Lynda.com. The first two courses are live: Invaluable: Unlocking Your Abilities, and Invaluable: Developing Your Business Savvy. I’ve seen some of the early reviews for this series and they are fantastic. More courses are coming in the next three months!

Congratulations to Dan Gookin on both winning a city council seat in Coeur d’Alene, and continuing to write and publish mobile phone and tablet titles at a breakneck pace. Dan’s newest include: Droid Bionic for Dummies, Samsung Galaxy TAB 10.1 for Dummies, Droid 3 for Dummies, and Android Phones for Dummies.

Congratulations to John Arnold on his first Lynda.com course, Effective Email Marketing Strategies.

Congratulations to Rosanne Rust and Cindy Cleckner on the launch of their Hypertension Cookbook for Dummies.

Congratulations to Meri Raffetto and Wendy Jo Peterson on their new cookbook, The Mediterranean Diet Cookbook for Dummies.

Congratulations to Rich Wagner on his newest book from Wrox, Beginning iOS Application Development with HTML and Javascript.

Congratulations to John Mueller who wrote one of the first books in the new Microsoft Press/O’Reilly “Start Here” series, Start Here: Learn Microsoft Visual C# 2010.

Congratulations to Ed Baig on iPad for Dummies 3e. Ironically, the revision of that book starts today!

Congratulations to Christopher Matthew Spencer on his third course with Lynda.com, PayPal Essential Training.

Congratulations to Roger Ma, who just wrapped his second book, The Vampire Combat Manual: A Guide to Fighting the Blood Suckers for Berkley. Meanwhile, his first book, The Zombie Combat Manual: A Guide to Fighting the Living Dead, has been published in Spain and the audio rights were recently purchased by Tantor.

Congratulations to Bill and Christina Loguidice on the publication of My Xbox: Xbox 360, Kinect, and Xbox Live, from Que.

Congratulations to Holly Day and Michael Pilhofer on the second edition of Music Theory for Dummies. The first edition sold like gangbusters around the world and the updated version will probably do the same!

Finally, congratulations to Sue Jenkins on her first course with Lynda.com Designing Web Sites from Photoshop to Dreamweaver.

Thanks for working with me!

 Posted by at 2:05 pm

Fresh Books Summer Edition

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Aug 102011

I can’t believe the kids are going back to school next week! It’s prompted me to take inventory of what I’ve been doing and post an update.

Even as Borders folds it’s clear that books aren’t going away, especially in the how-to arena, but it’s also obvious that the market will change in fundamental ways over the next five years. As for me, my business continues to focus on helping my clients to empower people who want to do better in school, or do better in their job, or learn something new (even if it means fighting zombies!).

This means that in addition to books I am also focused on new ways to reach learners, including online ed and online training, and video training. I find that these venues can be a great way for my clients to reach people they might not have reached with traditional books, so you’ll see a mix of books and courses below!

A big congratulations to Harold and Phyllis Davis on their continuing success in packaging two stunning series of books on digital photography and photoshop. They’ve added Creative Lighting, and Creative Landscapes to their series with Wiley, now at seven books in all. They also shipped a new title with Focal Press, The Photoshop Darkroom 2: Creative Digital Transformations. So far, individual books from these two series have been licensed for translation into ten languages!

I have a ton of new Dummies titles out now –

Congratulations to Dan Gookin who has worked at an incredible pace this year. At one point Dan had four books in production, sitting at the publisher, which must be some kind of record. His most recent titles include HTC Thunderbolt for Dummies, Samsung Galaxy TAB for Dummies, Motorola Atrix for Dummies (with FB client Bill Loguidice), and Troubleshooting and Maintaining Your PC: AIO Desk Reference For Dummies (2e). His newest, Droid X2 for Dummies, is currently in production.

Congratulations to Andy Rathbone on the publication of his Motorola Xoom for Dummies.

Congratulations to Rene Kratz on her newest, Botany for Dummies.

Congratulations to Alecia Spooner on her first book, Geology for Dummies.

Congratulations to Rich Snyder D.O. and Barry Schoenborn on the publication of Medical Dosage Calculations for Dummies.

Congratulations to veteran children’s book author and editor Deborah Halverson on Writing Young Adult Fiction for Dummies. For a great model of how to run a virtual book launch you should check out her blog.

And new courses online as well –

Congratulation to Dave Crenshaw on the launch of his first course with Lynda.com, Time Management Fundamentals. For a sample and a free seven day trial at Lynda you can follow Dave’s splash page on his own website, here: http://www.davecrenshaw.com/free/ – another example of great author marketing at its finest! Dave’s newest course on Effective Meetings will post later this month.

Also congrats to Peter Kent on his Lynda.com course, Analyzing Your Web Site to Improve SEO.

Finally, congratulations to WordPress guru John Agress on his course Creating WordPress Web Sites, with Ed2Go.

It takes a village to make a book, or to create a course. To all my clients – thanks for working with me!

 Posted by at 1:08 pm

Client news, January 2011

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Jan 282011

I’m pleased to announce a few of my books published in the last six months. I continue to be something of a Dummies specialist – and today I’m reminded that it’s been 20 years ago now since the first book in the series (Hi Dan, I know that ages us).

Today, I’m especially pleased to announce new editions, and second books.

Congratulations to Meri Raffetto and Rosanne Rust on the publication of The Glycemic Index Diet Cookbook for Dummies, a follow-up to Meri’s first book, The Glycemic Index Diet for Dummies. Congrats also to Rosanne and Meri on the Calorie Counter Journal for Dummies.

Congratulations to USA Today columnist Matt Krantz on a new edition of Investing Online for Dummies.

Congratulations to Lee Varis on the publication of the second edition of his bestseller, Skin: The Complete Guide to Digitally Lighting, Photographing, and Retouching Faces and Bodies.

Congratulations to Stephanie Diamond on the publication of her second book, Prezi for Dummies.

Congratulations to Harold Davis on his Creative Portraits, the fifth in his Creative Series (and we have more to come!).

Congratulations to Dan Gookin on the publication of both Droid X for Dummies, and Droid 2 for Dummies.

Congratulations to Gail Perry and Matt Krantz on the first edition of Mint.Com for Dummies.

Congratulations to Rich Wagner on his newest Wrox title, Professional Flash Mobile Development: Creating Android and iPhone Applications.

Congratulations to Sue Jenkins on her Smashing Photoshop CS5.

Congratulations to Barrie Sosinsky on the publication of the Cloud Computing Bible.

Congratulations to John Mueller on his Windows Command Line Administration Instant Reference.

Congratulations, finally, to eBay and online marketing wiz Christopher Spencer on his first two video training courses with Lynda.com: eBay for Sellers Essential Training, and eBay for Buyers, Essential Training.

 Posted by at 11:42 am

Happy 2011

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Jan 132011

Happy New Year to all Fresh Books clients and partners

I had a great year in 2010, which is important because as my business grows it helps me to help my clients find more opportunities.

For a literary agent, I find myself doing increasingly more business with video training libraries and online courses. For my business it’s important to look beyond the “book business” to the “education business,” or “training business.” I am convinced that these alternate channels are going to be an essential part of any writer or educator’s long term career plans. And the best part is that great writers have a leg up on crafting great training.

I have always believed that it’s important to have multiple streams of income, and with the reduction in the independent bookstore market it is increasingly important to look at for multiple platforms, not just multiple books.

Please feel free to pitch me anything, but think deeply about what you want to write about, and how it fits into your life plans.

Does a particular project help you to get a better job?

Does it help you to secure better or bigger clients?

Does it enable you to raise your rates?

Does it give you the platform to self-publish a higher priced ebook that you can manage to market directly to your readers?

Or to do more speaking and training?

Does it lead naturally to more books?

It should.

Here’s to a successful 2011 to all my friends and partners. Thanks for your support and thanks for working with me. I look forward to the future.

 Posted by at 2:22 pm

Client Updates, June 2010

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Jun 102010

I hope you’re having a great June. I have a short round-up of books, new and old.

One I missed earlier in the year: congratulations to Christina and Bill Loguidice on the publication of Wii Fitness for Dummies (Wiley).

Congratulations to Roger Ma on the publication of the Zombie Combat Manual: A Guide to Fighting the Living Dead (Berkley). I’m happy to report that ZCM is already in its second printing!

Congratulations to Harold Davis on the publication of Creative Black and White: Digital Photography Tips and Techniques (Wiley), the fourth book in Harold’s Creative series.

Congratulations to Harold and Phyllis Davis on their postcard book with Wilderness Press, Views of the Golden Gate, based on their 100 Views of the Golden Gate.

And congratulations also to Harold and Phyllis on the launch of their Photoshop Darkroom iPad app, produced by Focal Press, linked from the iTunes store Here.

Congratulations to Dave Crenshaw on the publication of his second book, Invaluable: The Secret to Becoming Irreplaceable (Jossey-Bass).

Congratulations to Ed Baig on the publication of iPad for Dummies (Wiley), a book launched in record time, and which has also already gone back to press for a second printing.

Congratulations to Silviu Angelescu on the publication of the CCNA Certification AIO Desk Reference for Dummies (Wiley).

 Posted by at 10:47 am