« An Agent and his dog | Main | Amazon Shorts Launched Today »
August 10, 2005
Wonderful companion website
Dave Taylor has created a great companion site for his Complete Idiot's Guide to Growing Your Business with Google.
Rather than offer one or two chapter excerpts, he offers snippets from every chapter in the book. This extensive sharing of the book might remind you of the early web mantra that information wants to be free -- I'm not sure we can say anymore that it wants just to be free. In regards to bookselling, and marketing and promotion, it's probably more accurate to say that information wants to be found.
Note that Dave has garnered blurbs galore, and a foreword from marketing notable Guy Kawasaki. It's a nice model for other authors and books.
Posted by matt at August 10, 2005 8:29 AM
Comments
Thanks, Matt. I'd add the important corollary to your hypothesis that My Mortgage Wants To Be Paid too, just to keep this "free" stuff in perspective. :-)
Posted by: Dave Taylor at August 10, 2005 9:47 AM
Yeah, I meant to add that information wants to be found "and then paid for." I think you're going to find readers _and_ buyers by making so much of the book available to online search.
Posted by: matt at August 10, 2005 9:56 AM