Aug 102005
 

Dave Taylor has created a great companion site for his Complete Idiot’s Guide to Growing Your Business with Google.

Rather than offer one or two chapter excerpts, he offers snippets from every chapter in the book. This extensive sharing of the book might remind you of the early web mantra that information wants to be free — I’m not sure we can say anymore that it wants just to be free. In regards to bookselling, and marketing and promotion, it’s probably more accurate to say that information wants to be found.

Note that Dave has garnered blurbs galore, and a foreword from marketing notable Guy Kawasaki. It’s a nice model for other authors and books.

  2 Responses to “Wonderful companion website”

  1. Thanks, Matt. I’d add the important corollary to your hypothesis that My Mortgage Wants To Be Paid too, just to keep this “free” stuff in perspective. 🙂

  2. Yeah, I meant to add that information wants to be found “and then paid for.” I think you’re going to find readers _and_ buyers by making so much of the book available to online search.

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