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June 21, 2006
How the "net generation" learns
via Publisher's Lunch, here's an interesting article summarizing the recent Association of American University Presses conference in New Orleans.
Textbook publishers have been struggling more than most in light of a robust used textbook market, and in being dependent on the leading edge of "net generation" learners who are increasingly used to learning online and expect information for free.
Plenty of money quotes here about this new audience. It's worth reading.
Posted by matt at June 21, 2006 7:31 AM