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July 31, 2008
The Myth of Multitasking: How "Doing it All" Gets Nothing Done
I'm really pleased to announce the publication of Dave Crenshaw's first book, the business fable The Myth of Multitasking: How "Doing it All" Gets Nothing Done, from Jossey-Bass.
Not only was it fun to work on a business fable, this is a really timely and needed book. We live in a time when we are told we can do everything simultaneously, and be more productive and happier as a result. But often, we lose focus and attention, and "multitasking" harms our productivity, and even our relationships.
I hope that Dave's book helps remind people that we need to pay attention to the task at hand, that we have to, in the words of one of my favorite titles ever: Be Here Now.
Posted by matt at July 31, 2008 8:39 PM