I’m pleased to announce the publication of Fresh Books client Kevin Epstein’s first book Marketing Made Easy, which has just been released by Entrepreneur Press.
Sometimes a client comes along who’s a rock star from the get-go, and Kevin really fits the bill. You should check out his new blog, StupidMarketing, for all sorts of marketing advice.
My favorite take-away from Kevin’s book —
Consider the number of great discoveries that were made by mistake — penicillin, Post-It brand notes, and Coca Cola all originated because of an error. As the entrepreneur, the final outcome of any situation often rests in your hands. So when it all seems to be going wrong, relax; take a deep breath, ask what the situation lets you provide to customers, and dive in.